Holcim

Please browse the recent articles featured for the news tag holcim. The PermaRoof UK blog provides industry news, customer stories, product features and analysis for our customers and peers in the industry.

Holcim is well-known as a global leader in advanced construction solutions. The company is dedicated to sustainability and has a continuing aim to bring some of the most innovative building products to the market to ‘solve the challenges you face today, to evolve how we build tomorrow.’

Holcim has made a number of significant acquisitions in recent times, including Firestone Building Products in the final half of 2021 for $3.4 billion and uniting some of the world’s biggest brands.

Firestone Building Products brand becomes Elevate with Holcim

Following the acquisition of FSBP, the company announced the brand change in June 2022 from Firestone to Elevate^TM. This is now a part of the Holcim Building Envelope division of its Solutions and Products Business Unit.

While the brand name is changing, the iconic EPDM systems will remain the same. You can continue to browse and buy our flat roofing products range in our online store. Talk to us today if you have any questions or need help with your order. In addition to reading our blog we recommend you connect with us on Facebook and LinkedIn for even more updates.

Elevate RubberCover: What’s in store for your favourite EPDM?

Adrian Buttress2025-07-10T07:57:53+00:00July 31st, 2023|Categories: Elevate, EPDM, Roofing Industry, Roofing Materials|Tags: elevate building products, Holcim, rubbercover|

Elevate is the new brand name for Firestone RubberCover and many of you have begun to notice the change in the name of your favourite EPDM. While Elevate RubberCover isn’t rolling off the tongue easily just yet, it is, reassuringly, a change to the brand name only and your high performance EPDM is staying the same. Why Elevate RubberCover? Elevate was announced as the

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Firestone Building Products Rebrands to Elevate

Adrian Buttress2025-07-10T08:04:03+00:00July 7th, 2022|Categories: Elevate, PermaRoof UK News|Tags: Holcim|

Firestone Building Products (FSBP) has now revealed details of its product rebrand to ElevateTM as it adopts the Holcim name. The exciting announcement follows the news late last year that Holcim, a world leader in sustainable construction, had acquired Firestone Building Products in a deal worth $3.4 billion. FSBP has now officially become the Holcim Building Envelope division of its Solutions and Products Business Unit.

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