Elevate RubberCover: What’s in store for your favourite EPDM?

Elevate is the new brand name for Firestone RubberCover and many of you have begun to notice the change in the name of your favourite EPDM. While Elevate RubberCover isn’t rolling off the tongue easily just yet, it is, reassuringly, a change to the brand name only and your high performance EPDM is staying the same.

Why Elevate RubberCover?

Elevate was announced as the new brand name for Firestone RubberCover and all associated system supplies. This followed the acquisition of Firestone Building Products by European sustainable construction industry giant, Holcim.

The Holcim Building Products Envelope took on everything – manufacturing premises and processes, the entire products line and even the staff at the Firestone BP headquarters. It announced shortly afterwards that all the EPDM products would remain the same in all but name – and the industry released a collectively-held breath.

We work with suppliers, trade roofers, contractors and homeowners to provide the highest levels of performance in your materials. We’re delighted to remain one of the biggest distributors of RubberCover and RubberGard EPDM membranes and systems in the UK.

Reassuring all our customers

We want to reassure all our customers that the brand change rollout is now well underway, and your orders remain unaffected. You can continue to buy your favourite EPDM RubberCover membrane, high performance adhesives and all your accessories as usual with no disruptions.

At PermaRoof UK, we’re excited to be continuing our relationship with the Elevate brand and look forward to expanding our products portfolio further during the coming months and years with one of our biggest suppliers. Holcim has a commitment to sustainability and is dedicated to providing some of the most innovative roofing and construction materials in the world.

If you have any questions or concerns about Elevate RubberCover or any of your favourite EPDM products, we’ll be happy to answer them. Drop us a line or give us a call during working hours and we’ll be glad to chat it through.

PermaGroup has established links with some of the biggest names in our industry thanks to our reputation of excellence. Read more about becoming a supplier or stockist here.