Elevate

Please browse the recent articles featured for the news category Elevate. The PermaRoof UK blog provides industry news, customer stories, product features and analysis for our customers and peers in the industry.

Elevate products at PermaRoof

PermaRoof UK is one of the largest distributors of Elevate’s iconic range of EPDM membranes, adhesives and accessories in the country and these will remain core products in our online store. While brand logos may be replaced over time, our websites will gradually begin to reflect brand changes in the coming weeks and months.

Browse and buy our flat roofing products range online in our store with fast, reliable delivery. Talk to us today if you have questions or concerns about the Elevate rebrand or need any help with your order. In addition to reading our blog we recommend you connect with us on Facebook and LinkedIn for even more updates.

New Elevate Branding Rollout for PermaRoof Stockist Network

Adrian Buttress2025-11-17T15:49:27+00:00July 14th, 2023|Categories: Elevate, PermaRoof UK News, Stockists|Tags: roofing industry|

The Firestone-Elevate rebrand is getting underway and earlier this month, the PermaRoof Stockist Network began receiving their new banners and support literature for RubberCover EPDM. This is a big step forwards in the major rebrand of this iconic EPDM membrane, for forty years known as Firestone RubberCover. Why is the brand name changing? If you haven’t yet heard about the Firestone Building Products acquisition,

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Firestone EPDM: Same Iconic Products, New Brand Name – Elevate

Adrian Buttress2025-07-10T08:06:44+00:00May 10th, 2023|Categories: Elevate, EPDM, Firestone|Tags: elevate building products, elevate epdm, epdm membrane|

Elevate is the new brand name for Firestone’s iconic EPDM. With no changes to the products, you can still purchase all your favourite RubberCover and RubberGard systems with confidence at PermaRoof UK. As we move through the rebrand of our biggest EPDM supplier, you’ll see a wider range of some of the most innovative construction materials in the industry. Why is Firestone EPDM rebranding?

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Roofing Expert Rises to Energy Challenge with Innovative Insulation

Adrian Buttress2024-10-22T08:42:29+00:00December 6th, 2022|Categories: Elevate, Features, PermaGroup, Press Releases|Tags: insulation board, resista, roofing materials|

PRESS RELEASE: ROOFING EXPERT RISES TO ENERGY CHALLENGE WITH INNOVATIVE INSULATION “When we bring new products to the market, we always place our customers at the centre of that decision – does the product solve a problem for them, will it add value that can’t be obtained elsewhere? We’ve worked hard with Holcim Building Envelope Division to ensure the insulation is of the highest

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Firestone Building Products Rebrands to Elevate

Adrian Buttress2025-07-10T08:04:03+00:00July 7th, 2022|Categories: Elevate, PermaRoof UK News|Tags: Holcim|

Firestone Building Products (FSBP) has now revealed details of its product rebrand to ElevateTM as it adopts the Holcim name. The exciting announcement follows the news late last year that Holcim, a world leader in sustainable construction, had acquired Firestone Building Products in a deal worth $3.4 billion. FSBP has now officially become the Holcim Building Envelope division of its Solutions and Products Business Unit.

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