PERMAROOF, the UK’s leading importer and distributor of Firestone RubberCover, is celebrating the most successful year in its 20-year history, after maximising the lockdown effect on the DIY market as well as quickly diversifying in the face of the global pandemic.

Its positive end to the year follows several record months including an 26% increase in sales in May 2020 compared to 2019 and a staggering 86% increase when comparing June 2019 to 2020.

Adrian Buttress, managing director of Permaroof and the wider Permagroup, is confident that the sector will strengthen in 2021 based on the fundamental necessity to keep on building and the ongoing strength of the home improvement market.

He said: “For the construction industry, the show must go on – so although I think 2021 will be a turbulent year, I believe we’ll all be better prepared and in a stronger position. I would like to think that by the end of first quarter, businesses will be feeling the benefits of change after rolling out their newly formulated plans and strategies.

“I think Brexit and the pandemic will have acted almost like a coiled spring for our sector. Once something as close to normality resumes, I think we are in for a large boom of business.”

Adrian attributes the success of the past year to a fast response to Covid-19, investment in an already solid team and diversification into new services and products. His advice to others in the sector is to keep on learning and adapting whilst taking as many lessons as possible from the challenges faced in 2020.

He said: “We had to rewrite our business plans, raise funds for the unknown and rework all our numbers while adapting the business to ensure it was Covid-secure for the Permaroof team and its customers.

“We’ve seen the sector working in new ways, which is fantastic. For example, speaking to customers and placing orders through Zoom was unthinkable before – but it works. It means that the team is saving around 60 hours of travel time per week. This can now be channelled into supporting customers; not to mention meaning a carbon reduction. I’d love to think that these more efficient ways of working will continue as well as the sector seizing other opportunities to grow and learn from this terrible year.”

During 2020, Permaroof was able to add products to its portfolio, including a disinfectant spray to help customers work safely. The Permaroof Rewards Programme app was launched too, giving customers the opportunity to build up points, which can be redeemed and put towards future investments. At the same time, it worked closely with modular companies for the first time, which included supplying fast flat roofing solutions to four emergency NHS projects during the first month of lockdown.

Simultaneously the business recruited a new marketing co-ordinator to push out a formal communications strategy and partnered with a mindset and coaching programme for the sales team, which has helped them adapt and understand customers challenges and provide bespoke solutions.

Permaroof offers products and services that provide “permanent solutions to age old problems.” It offers this through a variety of products – its central offering of Firestone RubberCover EPDM roofing – as well as artificial grass through its Permalawn brand and maintenance free fencing via Permafence. This is in addition to Permatile promenade tiles, skylights and rooflights through The Skylight Company and most recently, steel framed buildings.

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Permaroof UK® Ltd
Unit 1
Westway
Cotes Park Industrial Estate
Alfreton
Derbyshire DE55 4QJ

Tel: 01773 608 839
Fax: 01773 608 408
Email: Click here
Registration No. 4109502
VAT No. 764 2785 00
Permaroof (UK) LTD

Opening Hours
Mon – Fri (8am / 5pm)
We are closed on bank holidays and we re-open the following working day at 8am. Feel free to send us your enquiry during these periods and we can get back to you.

CONTACT PERMAROOF

Permaroof are on hand to answer any questions regarding our products, services or your order. We welcome enquiries from the trade, stockists and homeowners alike. Contact Permaroof today using the below form and one of our experienced team members will be on hand to help you right away.

Permaroof UK Limited are committed to working within the GDPR (2018) guidelines. Here at Permaroof UK Limited, we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us.

However, from time-to-time we would like to contact you with details of other products, services or information we feel are relevant to you. If you consent to us contacting you for this purpose, please tick to say how you would like us to contact you:

EmailPhoneText

We promise we will never pass on your details to any 3rd party.

Permaroof UK® Ltd
Unit 1
Westway
Cotes Park Industrial Estate
Alfreton
Derbyshire DE55 4QJ

Tel: 01773 608 839
Fax: 01773 608 408
Email: Click here
Registration No. 4109502
VAT No. 764 2785 00
Permaroof (UK) LTD

Permaroof’s Partners and Clients

Permaroof has established links with some of the biggest names in our industry thanks to our reputation of excellence. Read more.

Need advice? Call 01773 608 839
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Need advice? Call 01773 608 839
or request a callback.

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Need advice? Call 01773 608 839
or request a callback.

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