For many applications, a liquid coating can provide a more comprehensive solution, effectively sealing complex surfaces where membrane is difficult or impossible to install. This can include historically damp situations, such as basements, cellars or other structures with buried roofing.
Being cold applied, often in a single coat makes it safer and faster to apply than other types of waterproofing. As it can also be applied to a wider range of substrates and even cover some types of existing covering, it can sometimes offer a more flexible approach than membrane for homeowners tacking complex projects.