PERMAGROUP, a collection of brands that provide permanent solutions to age-old building problems, has attributed four consecutive record-breaking months to a strengthening market and several key business focuses implemented since the first nationwide lockdown.

The company credits the success already seen this year to investing in marketing and boosting customer retention by launching its PermaGroup brand with its many sub-brands now sitting clearly underneath, making it simple for customers to navigate its growing range of products. Its record-breaking start to the year follow 2020’s results, which showed it had achieved its most profitable year since the business began two decades ago.

Adrian Buttress, managing director of PermaGroup and its associated brands including PermaRoof UK, the UK’s leading importer and distributor of Firestone RubberCover, expressed his confidence in the market strength in 2020 and believes the consumer focus on DIY and home improvement will only continue to bolster the sector.

He said: “This is the first time in our 20-year trading history that we have achieved four consecutive record-breaking months. Following three years of uncertainty caused by Brexit, the coronavirus pandemic, and the inevitable winter months, I feel like all our ducks have lined up. We have a very strong team and the right work ethic, both of which are driving us forward and contributing to the success we’ve experienced at the start of this year.

“Alongside this, I believe the vaccination programme is fuelling positivity with the glimmer of things starting to get back to some sense of normality within the year. We have seen an upsurge in homeowners wanting garden rooms and I’m sure the same will apply to fencing and artificial lawns as the sun continues to shine – all backed by surplus funds from cancelled holidays to invest back into their property and gardens.”

Despite this positivity, there are, of course, likely to be challenges ahead. He said: “In the final quarter of 2020, I predicted that this year was going to be turbulent and yet stronger due to the work already done to build solid foundations and put business plans in place. I think this has proven to be accurate so far in relation to our own business as well as those contractors we work with daily.

“For others in our customer base, from merchants to commercial and domestic contractors, our recommendation is to continue diversifying where possible – look for opportunities where demand is, or is likely to become high, and make the most of it. For us, that has meant the launch of our commercial offering and upcoming additions to our ranges such as a kit builder for PermaFence or a composite decking system, especially in time for summer.

“Secondly, I think all businesses have learnt that customers must be at the centre of everything they do – whether that’s services or added incentives. For us, we’re even taking it as far as launching a lead generation programme for our contractors.

“Finally, continuing the work that all successful businesses did during the first lockdowns to bolster and strengthen operations – again for us that means upgrading IT systems, improvements to the efficiency of ordering systems, and investing in logistics software to streamline deliveries.”

PermaGroup sources the very best in innovative products that provide permanent solutions to age-old problems. The company has expanded into a growing group of brands all operating under the PermaGroup umbrella – including high-quality artificial grass via PermaLawn, maintenance-free metal fencing solution PermaFence, cost-effective steel-framed buildings through PermaRoom, and The Skylight Company.

For more information, please call 01773 608839.

Get in Touch

Please leave your details and someone from the Permaroof team will be touch shortly to help you with your enquiry.

Permaroof UK Limited are committed to working within the GDPR (2018) guidelines. Here at Permaroof UK Limited, we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us.

However, from time-to-time we would like to contact you with details of other products, services or information we feel are relevant to you. If you consent to us contacting you for this purpose, please tick to say how you would like us to contact you:

EmailPhoneText

We promise we will never pass on your details to any 3rd party.

Permaroof UK® Ltd
Unit 1
Westway
Cotes Park Industrial Estate
Alfreton
Derbyshire DE55 4QJ

Tel: 01773 608 839
Fax: 01773 608 408
Email: Click here
Registration No. 4109502
VAT No. 764 2785 00
Permaroof (UK) LTD

Opening Hours
Mon – Fri (8am / 5pm)
We are closed on bank holidays and we re-open the following working day at 8am. Feel free to send us your enquiry during these periods and we can get back to you.

CONTACT PERMAROOF

Permaroof are on hand to answer any questions regarding our products, services or your order. We welcome enquiries from the trade, stockists and homeowners alike. Contact Permaroof today using the below form and one of our experienced team members will be on hand to help you right away.

Permaroof UK Limited are committed to working within the GDPR (2018) guidelines. Here at Permaroof UK Limited, we take your privacy seriously and will only use your personal information to administer your account and to provide the products and services you have requested from us.

However, from time-to-time we would like to contact you with details of other products, services or information we feel are relevant to you. If you consent to us contacting you for this purpose, please tick to say how you would like us to contact you:

EmailPhoneText

We promise we will never pass on your details to any 3rd party.

Permaroof UK® Ltd
Unit 1
Westway
Cotes Park Industrial Estate
Alfreton
Derbyshire DE55 4QJ

Tel: 01773 608 839
Fax: 01773 608 408
Email: Click here
Registration No. 4109502
VAT No. 764 2785 00
Permaroof (UK) LTD

Permaroof’s Partners and Clients

Permaroof has established links with some of the biggest names in our industry thanks to our reputation of excellence. Read more.

Need advice? Call 01773 608 839
or request a callback.

Need advice? Call 01773 608 839
or request a callback.

CALL ME BACK

Need advice? Call 01773 608 839
or request a callback.

CALL ME BACK