Authorised Elevate RubberCover Distributor: Beware of imitations

PermaRoof is an authorised distributor of Elevate RubberCover EPDM membrane, one of the highest performers in the flat roofing sector. With a service life expectancy of more than 50 years, it outperforms other, cheaper rubber membranes by far and is highly popular for domestic projects of all sizes.

As in all sectors, EPDM buyers must beware of imitations, as they are widespread. Many cheaper rubber membranes have been widely marketed as EPDM and bought by trades and homeowners all over the UK, only to degrade over a handful of years. However, these fake membranes closely resemble genuine RubberCover EPDM. As one of the largest importers and distributors of Elevate RubberCover, we’re here to help you spot the difference.

How to be certain your Elevate RubberCover is the genuine article

To be fully sure you’re purchasing and working with genuine Elevate RubberCover, you’ll need to look beyond the packaging and branding and get to the standards. Genuine, high performance EPDM will have the following support and guarantees from the seller:

• BBA Certification
• DoP (Declaration of Performance)
• Manufactured to ISO 9001 and ISO 14001 Standards
• Support from a leading global manufacturer
• EPD (Environmental Product Declaration)
• Demand Elevate branded membrane and accessories

This biggest guarantee of a genuine EPDM is that Elevate RubberCover is that it is only available from an authorised distributor or stockist. PermaRoof UK has full product support from Elevate (formerly Firestone Building Products) and distributes across a network of stockists around the country.

We also supply Elevate RubberCover direct to the trade and DIY sectors by the square metre and in our flat roof kits at our online outlet, PermaRoof UK Store.

The importance of avoiding unbranded EPDM

A similar issue is growing within the single-ply market. The influx of unbranded rubber roofing that began during the pandemic-driven materials shortages promises great and delivers little in terms of performance over a short lifespan. While cheaper to buy in the first instance, these unbranded membranes typically fail and cost more over the long term in both replacement and environmental waste.

These types of products do not undergo the rigorous testing that RubberCover and other EPDM membranes face. They can pose a risk to the overall waterproofing integrity of the installation. This can lead to leaks and further potential damage to roof timbers and decks. It is unlikely that a warranty or any of the above standards will be met or provided.

When fake or substandard products are installed, the process of removing and replacing poor quality rubber roofing can be lengthy and costly. The best option is to avoid unbranded ‘EPDM’ from the very start of your project.

Talk to us

PermaRoof UK is here to help. Our award-winning sales and customer support team is experienced and knowledgeable and can talk you through your projects, large and small. Whether you’re looking for Elevate RubberCover to reroof a shed for the last time or thinking of installing a full living roof, talk to us and let us help. Get the waterproofing right, first time with PermaRoof and Elevate RubberCover EPDM.

PermaGroup has established links with some of the biggest names in our industry thanks to our reputation of excellence. Read more about becoming a supplier or stockist here.