New Elevate Branding Rollout for PermaRoof Stockist Network

The Firestone-Elevate rebrand is getting underway and earlier this month, the PermaRoof Stockist Network began receiving their new banners and support literature for RubberCover EPDM. This is a big step forwards in the major rebrand of this iconic EPDM membrane, for forty years known as Firestone RubberCover.

Why is the brand name changing?

If you haven’t yet heard about the Firestone Building Products acquisition, be assured that the brand name is the only change to your favourite RubberCover membrane and accessories. The same exceptionally high standards and performance remain unchanged as Elevate now begins to replace the Firestone brand name.

Holcim, one of Europe’s largest construction industry innovators, acquired Firestone Building Products in the final quarter of 2021. Last year, the rebrand was settled and the new brand name announced as Elevate. Now we’re starting to see the branding rollout, we’re updating the banners and support literature for our stockists network and soon you’ll start to see these changes in our websites and online store too.

Are you looking for a new RubberCover supplier?

PermaRoof UK is one of the country’s leading RubberCover distributors and we supply an official Stockist Network across the UK. We provide not just the EPDM, but a range of support, from set-up, marketing materials and rolls stands to training, exceptional customer service and much more.

If you’ve been looking for a new RubberCover supplier or are considering stocking this high performance EPDM for the first time at your merchants or trade counter, talk to the team at PermaRoof UK today and start enjoying the benefits.

Find out more about becoming part of the largest networks of stockists supplying RubberCover EPDM here.

PermaGroup has established links with some of the biggest names in our industry thanks to our reputation of excellence. Read more about becoming a supplier or stockist here.